Nowadays, it is difficult to characterize what is American. Most of the non-Americans consider Raulph Lauren’s products as American. But there are many companies which can give true feel of America. Christiane Lemeieux cloth brand positioned many of its products as American products. The company partnered with Skyline future and started making products of print fabrics on customer demands. The partnership allow customers to select appropriate color and fabric cloth for their furniture.Lauren Emerson’s Waltor G was not able to show the same impact because the executives didn’t travel to US to find out the then current trends. Their designs are suitable for Australian custom. Abbie Kellett’s Gretel home was also not successful because it didn’t has store and affordable design was not widely available. But IKEA gave the opportunity for the fast home design. Through its global events, most of the talented designers of the world get the opportunity to show their talent.American designs are now changing and attracting many customers in all over the world.